GEO and AEO news — generative and answer engine optimisation: the tools, studies and deals deciding which brands AI answers recommend.
Search Engine Land reports OpenAI confirmed ChatGPT missing UTM tags were a known bug; the October 15 fix restored tagged clicks to 95 to 100 percent.
Fudan researchers planted posts about an invented 'Cactus Gravity Protocol' — eight of ten AI search tools cited them within seven days.
Google results and OpenAI's Responses API together found just 26.2% of the pages ChatGPT cited in a new paper, and 48.7% of the sites behind them.
Brands now track how often ChatGPT and Gemini cite them, using tools like Profound and Otterly. We explain the metrics, the tools and the traps to avoid.
AEO vs SEO is not a replacement, it is a relocation: from rankings to citations, and from clicks to mentions. We compare both and what brands must do.
GEO, generative engine optimisation, is the practice of getting your brand cited inside AI answers. We explain how it works and why it pays off for brands.