Google Ads and PPC news — AI Max, Performance Max, bidding, budgets, ad policies and API changes that matter to advertisers and agencies.
AI Max is appearing switched on in some Google Ad Grants accounts without advertisers opting in, putting nonprofit click-through compliance at risk.
Google Ads now allows some verified brand advertisers to use a business name that differs from the destination domain, under three strict new conditions.
A Google Ads product manager says changing targets or budgets on established campaigns does not restart the learning period, on the Ads Decoded podcast.
Meta's updated Commercial Terms, effective October 30, claim a right to crawl websites tied to any business using its products, with no opt-out offered.
Google Ads is offering advertisers $400 in credit for spending $400, tied to its AI-powered Performance Max campaigns, with two 60-day clocks attached.
Google Ads has opened Automotive Model Feeds in beta, letting car brands show vehicle images, pricing and features in Search ads as Vehicle Top Ads.
Google Ads Lead Forms now let advertisers mark which answers to custom questions qualify a lead, with up to 12 answers per question, via the Leads page.
Google Ads API v26 is available with Search Lift measurement and new campaign controls, and Google is doubling the release cadence to twice a month.
Google Ads is gradually letting some advertisers apply for online gambling certification inside their account, under Policy settings, from October 2026.
Google Merchant Center's new warranty attribute lets retailers add coverage details to product feeds for Shopping ads and free listings, beyond vehicle ads.