Google Ads and PPC news — AI Max, Performance Max, bidding, budgets, ad policies and API changes that matter to advertisers and agencies.
Google Ads has stretched its Demand Gen performance-based cost adjustment window from three weeks to 60 days for eligible tCPA and tROAS campaigns in beta.
Google is testing ads in AI Mode for users who connect apps via Personal Intelligence, ending the ad-free start and updating its privacy policy to match.
Check your ad accounts: since October 12, Google Ads has been able to scan your website for deals and offers, turn them into promotion assets, and attach them...
Google Ads is ending the all-or-nothing era for campaign channels. In an October 14 announcement, Google introduced two optional controls rolling out across Search, Shopping, Performance Max and...