OLX Group has unveiled two new AI-powered marketplace tools, Agentic Selling and DealFinder, alongside research showing that customers use AI widely but still want transparency and the final say on decisions that matter, the company announced on October 28, 2026. Agentic Selling helps private sellers list, manage and sell properties, while DealFinder is a buyer-side assistant on WhatsApp that finds items, sets price and item alerts, and accepts searches by text, image or voice. Both were presented at CLAIM Online 2026, OLX’s future-of-marketplaces summit, on October 27.
Selling With An Agent, Deciding As A Human
Agentic Selling is now live for 20% of private sellers on Otodom, OLX’s property platform in Poland. It guides sellers along a clear process, from valuation to posting, providing transparent, data-backed pricing guidance and listing drafts while keeping final pricing and disclosure decisions entirely in the seller’s hands, the company says. That design choice is deliberate: in OLX’s real estate survey, only 5% of home seekers would trust an AI valuation over a human agent’s estimate, while 36% trust the realtor’s estimate, and 78% want AI-altered listings disclosed.
DealFinder, meanwhile, is being scaled after a beta test in Portugal with 2,000 users. In beta, the assistant achieved an 18% conversion rate to contact. Instead of repeatedly searching a marketplace, a user tells DealFinder what they want, in words, a photo or a voice message, and gets alerted when a matching item appears at an acceptable price.
Trust Is The Product Strategy
“Agentic Selling and DealFinder follow one principle: AI should handle the complexity, while people make the decisions that matter,” said Andreas Merentitis, OLX’s chief data officer. “We built both tools with the customer’s question at the centre, and we measure them against whether people trust the outcome. Speed matters in agentic AI, but trust is what makes it useful.” That framing runs through the two surveys OLX published alongside the launch.
Among 18-to-29-year-olds in Poland, Romania, Ukraine, Germany and France, 92% to 96% use AI tools in their personal lives, yet fewer than 41% feel ready for changes in the labour market, according to a survey of 1,510 people conducted by SW Research for OLX in October 2026. Poland is the most cautious market, with 37% of young people reporting high or very high concern about AI and automation.
What OLX’s AI Already Does
OLX says it has been building AI into its marketplaces for more than eight years, and now runs 86 live machine-learning use cases, 28 live generative AI use cases and 14 agentic solutions across its 16 marketplaces, which carry nearly 60 million daily listings across 11 brands in seven markets. Its platforms draw on more than 20 years of relationships with dealers and realtors, and on verified marketplace data that generic AI models cannot access, the company says.
The existing results OLX cites are concrete rather than speculative. AI-generated titles and descriptions lift posting completion by 11 percentage points for sellers. AI-powered ad posting cuts time-to-post by 50% in real estate. In Motors, more than 70% of dealers accept AI-made videos of their cars. Agentic search is live across Motors and Real Estate, AutoIQ is live with all dealers in Poland and Portugal, and its AI Interviewer runs more than 1,000 practice interviews a month.
OLX chief executive Christian Gisy summed up the lesson the company draws from its research: “People are already using AI for big decisions on our platforms, and they are right to ask whether it works for them. Adoption shows who has tried AI, but it doesn’t show whether they trust the outcome. Our surveys show people want to see why a tool makes a recommendation and keep the final call, and that is the standard we hold ourselves to on every platform.”
Why It Matters
This matters because agentic AI is moving from chatbots that answer questions to systems that take actions on a user’s behalf, and marketplaces are where that shift meets real money. An agent that lists a home, sets a price or commits a buyer to a purchase is making decisions with financial consequences, so the design question is not just whether the agent works, but who remains accountable when it does not. OLX’s answer, keeping pricing and disclosure decisions with the seller, is one model for that accountability, and it contrasts with more autonomous approaches elsewhere in the agent economy, as in our report on Dayforce’s agentic workforce platform and our report on verified identities for AI agents.
It also matters because OLX’s surveys capture a gap that product teams often miss: high usage does not equal high trust. Young users who use AI daily still feel unready for labour-market change, and home seekers who want AI alerts still want a human estimate and disclosed AI edits. Tools that respect that gap, by showing their reasoning and leaving the final call to the user, may adopt more slowly than fully autonomous alternatives, but they may also survive the first bad outcome better.
Background
OLX Group is the classifieds business of Prosus, and it describes itself as building AI-native marketplaces across Europe and South Africa, helping people sell and buy cars, find housing, get jobs, and buy and sell household goods. CLAIM is its invite-only summit for leaders shaping the future of marketplaces.
Source: OLX announcement
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