Microsoft is testing “Read more” links inside Bing Search result snippets, Search Engine Roundtable reported on October 16. The link appears at the end of a result’s description text and points to the same page as the result’s title link. Roundtable editor Barry Schwartz said he was able to replicate the test himself on some browsers, with side-by-side screenshots showing snippets with and without the link.
The test was first spotted by Khushal Bherwani, who posted a screenshot on X on October 15; Sachin Patel had spotted the same treatment a couple of weeks earlier. Bing previously tested read more links on Copilot results. The format is familiar: Google officially rolled out a similar snippet treatment about a year ago. The test is the latest in a run of Bing interface experiments, following the naming test covered in Bing Tests Renaming Its Copilot Search Tab To ‘AI Mode’.
Why it matters: a Read More link gives a snippet a second, explicit call to action without changing the ranking itself. If Bing keeps it, publishers may see click behaviour shift toward results whose descriptions read like incomplete sentences that invite the click — a small formatting change with real click-through consequences. It also underlines how closely Bing’s results page now tracks Google’s, even as the engines diverge underneath, as with the model work in Bing And Copilot Are Experimenting With Microsoft-Decision-1. This is a test, not a rollout, and Microsoft has not announced it.
Source: Search Engine Roundtable, October 16, 2026 (test replicated by the reporter).
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