Google is rolling out a Translation tool inside the Google Ads console that turns an existing Search campaign into a new campaign in another language. The tool translates the campaign’s text, keywords, images and landing pages with Google AI, and it leaves the original campaign untouched. Advertisers reach it from the Tools menu, and early reports show it appearing for accounts that already run eligible Search campaigns.
What the tool does
The tool is built around whole campaigns, not single ads. When an advertiser localizes a campaign, Google Ads creates a brand new, independent campaign in the target language, so the original keeps running exactly as before. That separation matters, because a translated copy can be reviewed, paused or adjusted without putting the source campaign at risk.
The translation covers the parts of a campaign that usually need separate work. Headlines, descriptions, sitelinks and callouts are translated, along with the keywords that target searchers in the new market. Where an image carries text, the AI removes that text and adds the translated message as a supplemental asset, rather than leaving the old wording on the creative.
Landing pages get two routes. Advertisers can install a JavaScript snippet that translates the page for visitors who arrive from the localized campaign, or they can point the campaign at pages they have translated, using manual URL updates or a bulk find-and-replace for their domains. The choice lets teams keep control of their own sites while still moving quickly.
Budgets and bids are copied exactly, and that detail needs attention. Google does not convert currency when it copies a campaign, so a budget of one hundred dollars in the original becomes one hundred units in the new currency. Advertisers who skip that check could spend far more, or far less, than they intended in the new market.
How advertisers reach it
Access is straightforward. Advertisers can select an eligible campaign in the Campaigns table, open Localization from the Tools menu, or follow an Optiscore recommendation. The tool was first spotted in the console on 22 October, after Google documented it earlier in October, and it follows the recent AI Mode ads expansion to more countries.
Eligibility has limits. The original campaign must be active or paused, since removed, draft, experimental and shadow campaigns are not supported. Campaigns must also stay within entity size limits, and every asset and keyword in the original must already be in a supported source language, or the campaign cannot be localized at all.
The launch languages cover ten targets. They are Dutch, French, French for Canada, German, Italian, Polish, Portuguese for Brazil, Portuguese for Portugal, Spanish for Spain and Spanish for Latin America and the Caribbean. Google has said more languages are planned by the end of the year, but it has not named them yet.
Why It Matters
The tool changes who can expand into a new language market. Translating a campaign used to mean spreadsheets, translators and separate uploads for ads, keywords and landing pages, work that favoured large teams. A one-click copy inside the console lowers that barrier, letting smaller advertisers test a market before committing to a full local operation.
That timing matters because language now carries more weight. Google has removed campaign-level language targeting from Search and Performance Max, which makes the language of the ad and the landing page a primary signal for who sees it. A campaign translated properly therefore reaches the right audience, while one left in English may not reach searchers in another language.
Advertisers still need to review the AI output. Google lets them add instructions, such as keeping brand names untranslated or tone formal, and shows the original, the localized version and a back-translation into English side by side. That review step protects brand voice and legal wording; skipping it hands control of a brand’s message to an automated translation.
The same caution applies to the wider ad surface in AI Mode, where Google is already testing how paid and organic shopping results sit together, as covered in our report on AI Mode shopping tests. Translation errors that slip through in that environment could mislead shoppers, so the human check remains the most important part of the workflow.
Background
Google first documented the AI campaign localization tool for Search campaigns in early October, and the Translation entry in the Ads console followed on 22 October. The tool remains in beta, and election-verified advertisers are excluded from it.
Source: Google Ads translation tool, AI campaign localization help
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